Designing Complex
Digital Products
That Scale
Hello there
I’m a designer creating beautiful,
user-friendly
digital
experiences that truly help people every day
I’m a product designer with 6 years of experience delivering impactful designs for brands, products, and teams of all sizes
I turn strategy into
pixels, creating high-quality, user-focused
experiences through careful, systems-driven design
I bring end-to-end product expertise, partnering from vision and strategy to discovery and delivery to create meaningful impact
tech-savvy designer with coding skills Understands full development workflow Communicates seamlessly with you Builds functional, scalable solutions
Selected projects
-
2024 -
2025-2026 Mosaic / ARC ERP
Designing a Specialized ERP for Architectural Hardware Operations
Full case study coming soon -
2024 Laffah
Reimagining the Digital Ordering Experience for a Growing Restaurant Brand
Full case study coming soon -
2025 ABH Manufacturing
Transforming a Complex Product Ecosystem into a Scalable Digital Experience
Full case study coming soon -
2025 Arab Tourism Organization
Restructuring a Content-Rich Digital Experience for Easier Discovery
Full case study coming soon
Practical
Thoughtful
Elegant
Crafted with Care
These are the guiding values I apply to every project. I focus on creating designs that address real needs with clarity and beauty, always aiming for excellence. I enjoy working closely with teams to achieve outcomes greater than individual efforts. My approach combines big-picture thinking, rapid execution, and meticulous attention to detail, while ensuring sustainable, long-term impact. I am committed to continuous growth, delivering work to the highest standards, and connecting every project to a larger purpose of making the world better. I also ensure all work aligns with Islamic principles, avoiding conflicts with my faith while maintaining professionalism.
ICS / Innovation Consulting & Solutions
Product Designer
Designed end-to-end web and mobile experiences, translating business requirements into intuitive B2B products while collaborating with product managers and developers to ensure seamless delivery.
Digital Wink LTD
UI / UX Designer
Led the redesign of enterprise and government platforms for Saudi Business Machines (SBM). Designed scalable, user-centered experiences, streamlined complex workflows, and improved design systems and developer handoff to accelerate product delivery.
Variin
Product Designer
Delivered end-to-end UX/UI design by defining requirements, creating prototypes, conducting research and testing, maintaining design systems, ensuring accessibility, and collaborating with teams to align solutions with business goals and enhance usability.
Larsa
Product Designer
Skilled in user research, UX/UI and visual design, data-driven design, design system management, collaboration, and providing leadership and mentorship.
Data Masher
UI / UX Designer
user-centered design with expertise in intuitive interfaces, prototyping, wireframing, and design systems, skilled in Adobe Creative Suite and Figma, collaborative, problem-solving, and committed to continuous learning..
Workato
UX Designer
Design end-to-end interactive systems—from flows, prototypes, and real-time UIs to design systems—collaborating with PMs, engineers, and researchers to ensure usability, performance, scalability, and high-quality user experiences.
Digital Upgrade ME
UI / UX Designer
Collaborated with PMs and developers to design user-friendly interfaces across apps, websites, and software, conducting research to tailor designs that align with user needs and business objectives while enhancing overall experience.
Aktarr
UI / UX Designer
Developed concepts and designs for platform website and application
Agenda
Designer
Web Designer / Digital Designer / Digital Marketing
Miqyas | مِقياس — Retail Dashboard
view on behance saas app
Nerd – Smart Learning App
view on behance application
From the moment I first discovered computers at the age of 9, I was fascinated by design and curious about how user interfaces are created. That curiosity grew into a lifelong passion for building digital experiences. Today, as a UX/UI Designer with over 6 years of specialized experience in UX/UI and more than 10 years in the visual field, I have extensive expertise in web design and front-end development (Front-End Development). I specialize in bridging the gap between design and development, crafting interfaces that are not only visually engaging but also highly functional, scalable, and user-focused. My passion also extends to branding, visual identity, and digital marketing, allowing me to create cohesive digital experiences that resonate with audiences and deliver meaningful results.
